{"id":20264,"date":"2021-08-12T11:00:52","date_gmt":"2021-08-12T04:00:52","guid":{"rendered":"https:\/\/campuspedia.id\/news\/?p=20264"},"modified":"2021-08-09T11:20:20","modified_gmt":"2021-08-09T04:20:20","slug":"perbedaan-content-writer-dan-copywriter","status":"publish","type":"post","link":"https:\/\/campuspedia.id\/news\/perbedaan-content-writer-dan-copywriter\/","title":{"rendered":"Kenali Perbedaan Content Writer dan Copywriter Berikut Yuk!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Seiring berkembangnya teknologi, berbagai jenis pekerjaan baru kini mulai bermunculan. Tak terkecuali di bidang industri kreatif seperti dunia penulisan. Para penulis dituntut untuk menghasilkan konten-konten yang tak hanya menarik tetapi juga berkualitas. Dalam penulisan, profesi content writer dan copywriter tentunya sudah tidak asing di telinga bukan? Nah, meskipun kedua pekerjaan ini sama-sama berhubungan dengan kegiatan tulis menulis. Sebenarnya, merupakan dua profesi yang berbeda <\/span><i><span style=\"font-weight: 400;\">loh.<\/span><\/i><span style=\"font-weight: 400;\"> Untuk itu, bagi kamu yang tertarik berkarir di dunia penulisan serta ingin lebih memahami perbedaan content writer dan copywriter, simak ulasan berikut ini ya, Sobat Campuspedia!<\/span><\/p>\n<h2 style=\"text-align: justify;\">Apa sih Content Writer dan Copywriter itu?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Content writer adalah sebuah profesi yang menuntut seseorang untuk menghasilkan konten di sebuah website perusahaan atau<\/span><i><span style=\"font-weight: 400;\"> client.<\/span><\/i><span style=\"font-weight: 400;\"> Tugas content writer adalah membuat artikel informatif yang relevan dengan kebutuhan <\/span><i><span style=\"font-weight: 400;\">audience<\/span><\/i><span style=\"font-weight: 400;\"> serta memastikan agar website bisa muncul dengan mudah di mesin pencarian. Oleh karena itu, profesi ini diharapkan memiliki kemampuan dan pemahaman mengenai <\/span><a href=\"https:\/\/campuspedia.id\/news\/apa-itu-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sedangkan copywriter adalah orang yang bertugas membuat tulisan persuasif yang efektif agar target <\/span><i><span style=\"font-weight: 400;\">audience<\/span><\/i><span style=\"font-weight: 400;\"> tertarik pada produk atau jasa yang ditawarkan oleh perusahaan. Biasanya karya dari seorang copywriter tak hanya ditayangkan di website tetapi juga radio, televisi, billboard serta media sosial.<\/span><\/p>\n<h2 style=\"text-align: justify;\">Perbedaan Content Writer dan Copywriter<\/h2>\n<h3 style=\"text-align: justify;\">Tujuan Penulisan<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Perbedaan kedua profesi di bidang penulisan ini yang pertama adalah tujuan penulisan. Seperti yang sudah dijelaskan sebelumnya, profesi ini bertugas menghasilkan tulisan yang informatif, edukatif, dan <\/span><i><span style=\"font-weight: 400;\">engaging.<\/span><\/i><span style=\"font-weight: 400;\"> Oleh karena itu, profesi ini bertanggung jawab meningkatkan jumlah pengunjung website atau blog. Selain itu, juga membuat pembaca atau pengunjung website betah ketika membaca artikel yang dimuat.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sementara itu, tujuan dari tulisan seorang copywriter adalah mempromosikan sebuah produk atau jasa perusahaan kepada konsumen (pembaca). Tulisan copywriter bersifat komersial sehingga harus bisa mendorong pembacanya untuk melakukan pembelian atau terlibat dalam <\/span><i><span style=\"font-weight: 400;\">campaign<\/span><\/i><span style=\"font-weight: 400;\"> produk atau jasa yang ditawarkan.<\/span><\/p>\n<h3 style=\"text-align: justify;\">Gaya Penulisan<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Perbedaan berikutnya terkait dengan gaya penulisan. Ciri khas tulisan content writer adalah menggunakan bentuk tulisan panjang dan detail. Selain itu, konten yang dihasilkan mengacu pada formula 5W+1H yang biasa digunakan dalam penulisan jurnalistik. Profesi ini juga menuntut individunya memiliki kemampuan riset yang baik untuk mengembangkan konten yang dibuat.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sedangkan, seorang copywriter memiliki bentuk tulisan yang pendek. Seperti misalnya, <\/span><i><span style=\"font-weight: 400;\">headline,<\/span><\/i> <i><span style=\"font-weight: 400;\">tagline <\/span><\/i><span style=\"font-weight: 400;\">serta slogan. Selain itu, juga harus pandai menggunakan kata-kata dalam mempromosikan produk atau jasa agar konsumen tertarik menggunakan atau membeli produk tersebut.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Baca Juga: <\/b><a href=\"https:\/\/campuspedia.id\/news\/teknik-copywriting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Ingin Jualan Lewat Tulisan? Yuk, Kenalan dengan Teknik Copywriting Berikut!<\/b><\/a><\/p>\n<h3 style=\"text-align: justify;\">Media yang Digunakan<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hasil karya content writer dipublikasikan ke media yang dapat dibaca dalam waktu lama seperti blog dan website. Sedangkan, copywriter biasanya menggunakan media seperti poster, billboard, social media ads, social campaign, web banner, dan lainnya. Tak hanya dalam bentuk tulisan, terkadang hasil karya copywriter juga dalam bentuk iklan di televisi, radio serta aplikasi streaming seperti Youtube dan Spotify.<\/span><\/p>\n<h3 style=\"text-align: justify;\">Jenjang Karir<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kedua profesi ini sama-sama memiliki prospek karir yang cerah. Sebab, tidak dapat digantikan oleh robot sehingga akan selalu diperlukan. Namun perbedaan content writer dan copywriter ada pada jenjang karirnya. Copywriter biasanya akan ditempatkan di tim kreatif yang menjadi bagian marketing. Jika memiliki performa baik, bukan tak mungkin seorang copywriter menjadi <\/span><i><span style=\"font-weight: 400;\">art director.<\/span><\/i><span style=\"font-weight: 400;\"> Sedangkan content writer, di dalam perusahaan dapat tergabung dalam tim marketing atau editorial. Selain itu, juga bisa menjajaki karir sebagai s<\/span><i><span style=\"font-weight: 400;\">enior content writer<\/span><\/i><span style=\"font-weight: 400;\"> atau <\/span><a href=\"https:\/\/campuspedia.id\/news\/mengenal-editor-buku-bagaimana-cara-kerja-dan-skill-apa-yang-harus-dibutuhkan\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">editor<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Baik content writer maupun copywriter merupakan pekerjaan yang cukup menjanjikan. Namun, sebelum kamu menentukan karir di bidang penulisan perbedaan content writer dan copywriter memang perlu diketahui lebih dulu. Agar kamu lebih memahami kedua profesi ini sebagai pilihan karir mendatang.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Jangan lupa untuk follow akun <\/span><a href=\"https:\/\/www.instagram.com\/campuspedia\/?hl=id\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/company\/campuspedia-id\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.facebook.com\/campuspedia\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/twitter.com\/campuspedia_id\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCPGrmZDHa5W4lCEudr8yYkA\"><span style=\"font-weight: 400;\">Youtube<\/span><\/a><span style=\"font-weight: 400;\">, dan <\/span><a href=\"https:\/\/page.line.me\/gso5731t\"><span style=\"font-weight: 400;\">Official Account LINE<\/span><\/a><span style=\"font-weight: 400;\"> dari Campuspedia biar kamu gak makin ketinggalan info seputar kampus, karir, dunia mahasiswa, beasiswa, dan info menarik lainnya.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seiring berkembangnya teknologi, berbagai jenis pekerjaan baru kini mulai bermunculan. Tak terkecuali di bidang industri kreatif seperti dunia penulisan. Para penulis dituntut untuk menghasilkan konten-konten yang tak hanya menarik tetapi juga berkualitas. Dalam penulisan, profesi content writer dan copywriter tentunya sudah tidak asing di telinga bukan? Nah, meskipun kedua pekerjaan ini sama-sama berhubungan dengan kegiatan [&hellip;]<\/p>\n","protected":false},"author":1533,"featured_media":20265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[79,137,76],"tags":[94,1538,8166,493,11710],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v20.10) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kenali Perbedaan Content Writer dan Copywriter Berikut Yuk! - Campuspedia News<\/title>\n<meta name=\"description\" content=\"Seringkali tertukar, apa sih sebenarnya perbedaan content writer dan copywriter itu? 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