{"id":13880,"date":"2020-12-28T09:00:44","date_gmt":"2020-12-28T02:00:44","guid":{"rendered":"https:\/\/campuspedia.id\/news\/?p=13880"},"modified":"2020-12-28T09:11:52","modified_gmt":"2020-12-28T02:11:52","slug":"serunya-belajar-endorsement-di-online-career-class-campuspedia","status":"publish","type":"post","link":"https:\/\/campuspedia.id\/news\/serunya-belajar-endorsement-di-online-career-class-campuspedia\/","title":{"rendered":"Serunya Belajar Endorsement di Online Career Class Campuspedia!"},"content":{"rendered":"<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 14pt;\"><b>Halo Sobat Campuspedia! <\/b><\/span><span style=\"font-weight: 400;\">20 Desember 2020 kemarin telah diadakan <\/span><b><i>online career class <\/i><\/b><span style=\"font-weight: 400;\">edisi <\/span><b>\u201cEndorsement as One Trick of Social Media Marketing\u201d<\/b><span style=\"font-weight: 400;\"> pukul 19.15 WIB lohh! Kelas <\/span><i><span style=\"font-weight: 400;\">online <\/span><\/i><span style=\"font-weight: 400;\">kemarin berjalan lancar diawali dengan pembukaan oleh moderator, dilanjutkan pembacaan peraturan, sesi materi 60 menit oleh kak <strong>Dwinandha Legawa<\/strong> secara interaktif, dan sesi tanya jawab selama 30 menit.\u00a0<\/span><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino, serif;\"><b>Kenalan dengan Mentor Kita, Yuk!<\/b><\/span><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-13883 aligncenter\" src=\"https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-702-300x193.png\" alt=\"\" width=\"442\" height=\"284\" srcset=\"https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-702-300x193.png 300w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-702-768x495.png 768w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-702-750x483.png 750w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-702.png 995w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Mentor kelas online kemarin adalah kak Dwinandha Legawa. Kak Dwinandha merupakan <strong>Digital Marketing Specialist at FaberHost Indonesia<\/strong>. Posisi tersebut bertanggung jawab dalam menangani SEO, SEM, dan <\/span><i><span style=\"font-weight: 400;\">Social Media Development<\/span><\/i><span style=\"font-weight: 400;\"> perusahaan beserta strategi kontennya.\u00a0<\/span><\/span><span style=\"font-weight: 400; font-family: georgia, palatino, serif;\">Kak Dwinandha memiliki kemampuan dan keterampilan yang sudah tersertifikasi juga loh, antara lain<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif;\">Inbound Marketing (HubSpot)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif;\">Social Media Marketing (HubSpot)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif;\">Digital Marketing in Action (Kemnaker)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif;\">Digital Marketing Fundamentals (Google)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif;\">Google Ads Certification (Google)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif;\">Google Analytics Certification (Google)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Wah, keren banget kan! Sudah dapat dipastikan bahwa materi, informasi, dan <\/span><i><span style=\"font-weight: 400;\">sharing <\/span><\/i><span style=\"font-weight: 400;\">dari kak Dwinandha di <\/span><i><span style=\"font-weight: 400;\">online career class <\/span><\/i><span style=\"font-weight: 400;\">Campuspedia pasti bermanfaat banget nih dan tentunya kredibel.<\/span><\/span><\/p>\n<blockquote><p><span style=\"font-size: 10pt;\">Baca Juga: <span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/campuspedia.id\/news\/hai-fresh-graduate-hindari-6-kesalahan-ini-kalau-tidak-mau-susah-dapat-kerja\/\"><strong>Hindari 6 Kesalahan Fresh Graduate Susah Dapat Kerja<\/strong><\/a><\/span><\/span><\/p><\/blockquote>\n<h3><span style=\"font-family: georgia, palatino, serif;\"><b>Apa Itu Endorsement?<\/b><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13714\" src=\"https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/featured-9-300x240.jpg\" alt=\"endorsement\" width=\"482\" height=\"385\" srcset=\"https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/featured-9-300x240.jpg 300w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/featured-9.jpg 626w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><i><span style=\"font-weight: 400;\">Endorsement <\/span><\/i><span style=\"font-weight: 400;\">merupakan salah satu strategi <\/span><i><span style=\"font-weight: 400;\">social media<\/span><\/i> <i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">dimana kita menggunakan akun dengan kekuatan fanbase yang besar (<\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\"> atau KOL &#8211; <\/span><i><span style=\"font-weight: 400;\">Key Opinion Leader<\/span><\/i><span style=\"font-weight: 400;\">) untuk mempengaruhi fansnya masuk ke brand yang kita kelola.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><i><span style=\"font-weight: 400;\">Endorsement <\/span><\/i><span style=\"font-weight: 400;\">cukup efektif dan berhasil sebagai teknik <\/span><i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">karena biasanya para fans selalu mengikuti apa yang dilakukannya oleh idolanya. Oleh karena itu, kalau kamu punya produk yang sekiranya bisa relevan dengan salah satu <\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\">, kamu bisa nih mencoba <\/span><i><span style=\"font-weight: 400;\">endorsement <\/span><\/i><span style=\"font-weight: 400;\">sebagai strategi<\/span><i><span style=\"font-weight: 400;\"> digital marketing <\/span><\/i><span style=\"font-weight: 400;\">produk kamu!<\/span><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino, serif;\"><b>Manfaat Menggunakan Strategi Endorsement<\/b><\/span><\/h3>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Seperti yang dipaparkan oleh ka Dwinandha, ada beberapa manfaat dari <\/span><i><span style=\"font-weight: 400;\">endorsement<\/span><\/i><span style=\"font-weight: 400;\">, seperti mengangkat <\/span><i><span style=\"font-weight: 400;\">persona brand<\/span><\/i><span style=\"font-weight: 400;\">, iklan lebih natural, dan tidak perlu repot mengatur <\/span><i><span style=\"font-weight: 400;\">targeting <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">cost control<\/span><\/i><span style=\"font-weight: 400;\"> seperti yang dilakukan di <\/span><i><span style=\"font-weight: 400;\">paid ads.<\/span><\/i><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino, serif;\"><b>Influncer Marketing Process<\/b><\/span><\/h3>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Selain penjelasan umum mengenai <\/span><i><span style=\"font-weight: 400;\">endorsement<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">benefit<\/span><\/i><span style=\"font-weight: 400;\">, dan jenis-jenisnya, kak Dwinandha juga memaparkan nih proses yang harus dilakukan ketika ingin mempraktikan teknik <\/span><i><span style=\"font-weight: 400;\">endorsement<\/span><\/i><span style=\"font-weight: 400;\">. Proses tersebut mulai dari <\/span><i><span style=\"font-weight: 400;\">planning, executing, monitoring,<\/span><\/i><span style=\"font-weight: 400;\"> sampai <\/span><i><span style=\"font-weight: 400;\">evaluating<\/span><\/i><span style=\"font-weight: 400;\">. Kak Dwinandha menjelaskan dengan sangat rinci dan jelas supaya teman-teman partisipan dapat paham dan mampu mengeksekusi langsung penggunaan <\/span><i><span style=\"font-weight: 400;\">endorsement <\/span><\/i><span style=\"font-weight: 400;\">sebagai strategi <\/span><i><span style=\"font-weight: 400;\">marketing brand<\/span><\/i><span style=\"font-weight: 400;\">\/produk mereka masing-masing.<\/span><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino, serif;\"><b>Sharing Session!<\/b><\/span><\/h3>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Setelah pemaparan dari mentor selama kurang lebih 60 menit, kegiatan online career class dilanjutkan dengan <\/span><i><span style=\"font-weight: 400;\">sharing session <\/span><\/i><span style=\"font-weight: 400;\">atau Q&amp;A. Namun, sebelumnya juga ada <\/span><i><span style=\"font-weight: 400;\">games <\/span><\/i><span style=\"font-weight: 400;\">singkat loh sebagai <\/span><i><span style=\"font-weight: 400;\">ice breaking<\/span><\/i><span style=\"font-weight: 400;\"> dan <\/span><i><span style=\"font-weight: 400;\">quiz <\/span><\/i><span style=\"font-weight: 400;\">untuk mengevaluasi hasil pembelajaran peserta. Wah, seru banget kan? Setelah itu, kegiatan dilanjutkan dengan sesi tanya jawab. Peserta terlihat antusias untuk bertanya sekaligus berkonsultasi langsung nih dengan mentor kita untuk mendapatkan solusi dari pertanyaan atau masalah yang mungkin sedang mereka rasakan.<\/span><\/span><\/p>\n<blockquote><p><span style=\"font-family: georgia, palatino, serif; color: #000000;\"><span style=\"font-weight: 400;\">Halo kak, izin bertanya. Kalau <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">posting kode referal dengan suatu <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">, apakah itu termasuk <\/span><i><span style=\"font-weight: 400;\">endorsement <\/span><\/i><span style=\"font-weight: 400;\">atau <\/span><i><span style=\"font-weight: 400;\">affiliates mates<\/span><\/i><span style=\"font-weight: 400;\"> ya kak? Berarti orang yang join affiliates mates itu atas dasar keinginan sendiri ya bukan karena penawaran dari brand tersebut?<\/span><\/span><\/p><\/blockquote>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Kalau seorang <\/span><i><span style=\"font-weight: 400;\">influencer update<\/span><\/i><span style=\"font-weight: 400;\"> kode referal kemungkinan itu tetap <\/span><i><span style=\"font-weight: 400;\">endorsement <\/span><\/i><span style=\"font-weight: 400;\">karena jarang sekali ada <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">yang mau tiba-tiba menjadi <\/span><i><span style=\"font-weight: 400;\">affiliates mates<\/span><\/i><span style=\"font-weight: 400;\"> dan posting kode referal tanpa ada unsur kerjasamanya. Tergabung dalam <\/span><i><span style=\"font-weight: 400;\">affiliates mates<\/span><\/i><span style=\"font-weight: 400;\"> dapat dibilang atas dasar keinginan diri sendiri karena seperti yang sudah dijelaskan di materi tadi bahwa perbedaan paling menonjol dari <\/span><i><span style=\"font-weight: 400;\">endorsement <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">affiliates mates <\/span><\/i><span style=\"font-weight: 400;\">terletak pada biaya kerjasama. <\/span><i><span style=\"font-weight: 400;\">Affiliates mates<\/span><\/i><span style=\"font-weight: 400;\"> tidak ada unsur ikatan kerjasama dan hanya mendapatkan keuntungan dari komisi melalui kode referral.\u00a0\u00a0<\/span><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-family: georgia, palatino, serif; color: #000000;\">Kak, teman saya pernah menggunakan influencer verified dengan jumlah followers 500 ribu. Nama influencer tersebut sudah terkenal dan sesuai dengan target market brand. Namun, konversinya tidak meningkat kak. Kira-kira faktor penyebabnya apa ya kak?<\/span><\/p><\/blockquote>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Kunci dari kesuksesan <\/span><i><span style=\"font-weight: 400;\">campaign endorsement<\/span><\/i><span style=\"font-weight: 400;\"> terletak dari <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">dan strateginya. Jadi, konversi yang tidak meningkat ini bisa jadi karena strateginya yang kurang sesuai atau karena kurang ada briefing bersama <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">tersebut.\u00a0<\/span><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-family: georgia, palatino, serif; color: #000000;\">Tools yang digunakan kira-kira apa saja ya kak untuk cek engagement antara konten dengan jumlah followers dari suatu influencer? dan apakah itu gratis?<\/span><\/p><\/blockquote>\n<p><span style=\"font-family: georgia, palatino, serif;\"><i><span style=\"font-weight: 400;\">Tools <\/span><\/i><span style=\"font-weight: 400;\">yang biasa saya pakai adalah social blitz dan social boost. Keduanya gratis kok hanya saja berbayar jika ingin yang premium. Tetapi menurut saya pakai yang gratis juga sudah cukup sangat membantu.\u00a0<\/span><\/span><\/p>\n<blockquote><p><span style=\"font-size: 10pt;\">Baca Juga: <span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/campuspedia.id\/news\/mitos-fakta-menjadi-hrd-harus-dari-lulusan-psikologi\/\"><strong>Mitos Fakta Menjadi HRD Harus dari Lulusan Psikologi<\/strong><\/a><\/span><\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\" wp-image-13881 aligncenter\" src=\"https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-700-min-300x93.png\" alt=\"\" width=\"553\" height=\"171\" srcset=\"https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-700-min-300x93.png 300w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-700-min-1024x318.png 1024w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-700-min-768x238.png 768w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-700-min-750x233.png 750w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-700-min-1140x354.png 1140w, https:\/\/campuspedia.id\/news\/wp-content\/uploads\/2020\/12\/Screenshot-700-min.png 1225w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">Kamu yang tertarik ingin belajar materi di kelas online edisi Endorsement as One Trick of Social Media Marketing? Ingin <\/span><i><span style=\"font-weight: 400;\">upgrade skill <\/span><\/i><span style=\"font-weight: 400;\">dan ilmu kamu terkait strategi <\/span><i><span style=\"font-weight: 400;\">digital marketing<\/span><\/i><span style=\"font-weight: 400;\">? Kamu bisa loh beli tiketnya dan dapatkan fasilitas video <\/span><i><span style=\"font-weight: 400;\">playback <\/span><\/i><span style=\"font-weight: 400;\">serta fasilitas keren lainnya. Sekalian daftar paketannya juga aja biar makin lengkap! Dapatkan harga yang jauh lebih murah di MEGA FLASH SALE Desember. Yuk, segera daftar <\/span><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/bit.ly\/flashsaledes\"><strong>DI SINI<\/strong><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halo Sobat Campuspedia! 20 Desember 2020 kemarin telah diadakan online career class edisi \u201cEndorsement as One Trick of Social Media Marketing\u201d pukul 19.15 WIB lohh! Kelas online kemarin berjalan lancar diawali dengan pembukaan oleh moderator, dilanjutkan pembacaan peraturan, sesi materi 60 menit oleh kak Dwinandha Legawa secara interaktif, dan sesi tanya jawab selama 30 menit.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":788,"featured_media":13773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30418,11378,77,76],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v20.10) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serunya Belajar Endorsement di Online Career Class Camspuspedia<\/title>\n<meta name=\"description\" content=\"Endorsement merupakan salah satu strategi social media marketing dimana kita menggunakan akun dengan kekuatan fanbase yang besar (influencer atau KOL).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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